Projects

Explore Caleen's academic and creative marketing projects.

An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.
An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.
Digital Strategy

Developed a comprehensive digital marketing plan.

A 3D illustration featuring a web browser interface with the word SEO, various charts and graphs, a pie chart, and a rocket launching from the top of the window. The background is dark with scattered white dots, resembling a starry sky.
A 3D illustration featuring a web browser interface with the word SEO, various charts and graphs, a pie chart, and a rocket launching from the top of the window. The background is dark with scattered white dots, resembling a starry sky.
Creative Design

Designed engaging visuals for marketing campaigns.

Wooden Scrabble tiles on a dark wooden surface form a grid with letters spelling SEO, PPC, WEB. Each tile has a letter with a small number indicating its point value in the game.
Wooden Scrabble tiles on a dark wooden surface form a grid with letters spelling SEO, PPC, WEB. Each tile has a letter with a small number indicating its point value in the game.
A whiteboard with a weekly social media content schedule is displayed, featuring days of the week across the top and various social media platforms listed on the side. Colorful sticky notes indicate content themes like 'culture', 'fun fact', 'product', and 'how-to'. There are magnets on the left and an eye-catching illustration on the right.
A whiteboard with a weekly social media content schedule is displayed, featuring days of the week across the top and various social media platforms listed on the side. Colorful sticky notes indicate content themes like 'culture', 'fun fact', 'product', and 'how-to'. There are magnets on the left and an eye-catching illustration on the right.
Market Research

Conducted in-depth analysis of target audiences.

Social Media

Managed social media strategies for various brands.

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A modern workspace setup featuring a large monitor and a laptop displaying web pages. The desk has a wireless keyboard, a mouse, and a card labeled '#Hashtag Campaign'. The space is clean and organized with a focus on digital content.
A modern workspace setup featuring a large monitor and a laptop displaying web pages. The desk has a wireless keyboard, a mouse, and a card labeled '#Hashtag Campaign'. The space is clean and organized with a focus on digital content.

Digital Marketing Projects

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